Service

Marketing Automation

Automate lead follow-up across email, SMS, and workflows.

Direct answer

What is marketing automation?

Marketing automation is the use of software to send timely, personalized follow-up — like email and SMS sequences, appointment reminders, and reactivation campaigns — so leads are nurtured automatically instead of manually.

Who it's for

Businesses that lose leads because follow-up is slow, inconsistent, or forgotten.

The problem it addresses

Leads go cold within hours. Manual follow-up cannot keep up, so most opportunities are lost.

What's included

Automated email and SMS follow-up sequences
Appointment reminders and follow-up workflows
Missed-call and appointment follow-up workflows
Lead reactivation campaigns
Lead assignment and pipeline organization
Multi-channel email and SMS nurturing (Elite)

How the process works

1
Map the journey
We define what happens after a lead is captured and what each message should do.
2
Build the workflows
Sequences, reminders, and reactivation campaigns are built in Weddux.
3
Assign leads
New leads are routed into the right pipeline stage and owner.
4
Monitor
Follow-up is tracked and refined based on response.

How it connects to the Weddux platform

Automation runs inside the Weddux platform, so every workflow is tied to the same CRM record, pipeline, and booking system — not a disconnected tool.